Week 3

Topic 1: The FIFA Worldcup France team uses the sponsor, Adidas. throughout the world cup, Adidas sponsors will be commercialized and published in magazines and all over social media as well. They promote their attire by not only teams wearing their stuff but by commercializing how much better the person wearing their attire is during the Worldcup. This is a great example because France has advanced to the tournament and their main sponsor is Adidas. Adidas has a great way of promoting excellence because approx. 19.1 million viewers watch the world cup. This leads to the target audience of anyone who enjoys soccer and or is wanting to see their country succeed in the sport. This campaign is working because more and more athletes will wear Adidas due to the sponsor outcome of the world cup. You could also promote this product by knowing that teams that didn't succeed in the world cup also wore Adidas which could have led them to be more successful in another brand.
Weiss, Richard. “Adidas Edges Nike in World Cup Team Sponsorship as Puma Falters.” Bloomberg.com, Bloomberg, 16 Nov. 2017, www.bloomberg.com/news/articles/2017-11-16/adidas-edges-nike-in-world-cup-team-sponsorship-as-puma-falters.
Topic 2:  The ad that I've seen recently is on the Superbowl commercial with Morgan Freeman and Peter Dinklage. Dinklage spit rap "fire" after eating blaze Doritos and Freeman spit some "cold" rap because of the Mountian dew Ice. what stood out was that the Dorito Blaze and mountain dew ice gave the actors a special talent. It drew me in by humor. It persuaded me by known actors and relatability because when I'm eating or drinking the most popular thing its cool. Thes techniques workes by well-known food products that I eat/drink as well as well known actors that I have watched.
https://www.youtube.com/watch?v=4jEhYOrXd6o (both included/mountain dew and Doritos within one video)

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